Sustainable business and economy

The study of sustainable business and economy explores environmental, social, and economic sustainability at the levels of consumers, firms and organizations, and society as a whole. Research provides new insights, e.g., about sustainable business strategies and business ethics, circular economy, consumer behaviour and marketing, stakeholder relations, responsible human resource management, and employee well-being.

Towards greater sustainability

The focus area Sustainable business and economy explores environmental, social, and economic sustainability at the levels of consumers, firms and organizations, and society as a whole. The studies delve into critical aspects such as the transition of organizations and society towards sustainability, circular economy and material flow management, bio-economy, and sustainable strategies and business models. Additionally, sustainability issues in consumer behaviour, firm practices, stakeholder relations, and marketing are examined.

The research also deals with questions related to business ethics, responsible human resource management, and employee well-being. Ultimately, the research findings contribute to understanding the current state of sustainable business, economy, and society, facilitating informed decision-making through scientific research.

Neljä kauppakorkeakoulun tutkijaa istuu sohvaryhmällä.
Mika Haapanen
Professor Mika Haapanen is the vice dean of the Jyväskylä University School of Business and Economics.
Scientific research is needed to tackle the global challenges related to environmental, social, and economic sustainability.
Professor Mika Haapanen
Mika Haapanen's contact details

Key actors of the strategic core field

Research at JSBE

JSBE has three focus areas in its research: sustainable business and economy, digital business and economy, and policy-relevant economics and competitiveness of economy.

JYU.Wisdom - School of Resource Wisdom

JYU.Wisdom is an open and transdisciplinary scientific community whose mission is to excel in the research and education of planetary well-being.

Research at the Department of Mathematics and Statistics

With the mathematics and statistics, we visualize the present and predict the future. They are used to create recommendations and decisions to help society.

Research at the Department of Social Sciences and Philosophy

The Department of Social Sciences and Philosophy is a multidisciplinary and internationally networked unit dedicated to the study of social change processes.

Research groups related to the strategic core field

Research group

Accounting change

The Accounting Change (ACC) research group includes researchers with broad interests in the changing role of accounting in organizations and society. Our approach is often interdisciplinary and we pursue research across diverse areas of accounting.
Research group

Biodiversity Footprint Team

We develop the assessment of carbon and biodiversity footprintsin organizations.
Research group

CoCoDigi – Communication and Collaboration on Digital Platforms

Cocodigi is a research group at the Ä¢¹½Ö±²¥ in Finland. Our research focuses on communication and collaboration on digital platforms.
Research group

Digital Marketing and Communication (DMC)

Digital Marketing and Communication (DMC) research group explores the impacts of digital data and technologies on marketing and corporate communication.
Research group

Empirical Microeconomics (EME)

Empirical microeconomics research group conducts research on labor economics, health economics, regional economics and economics of education.
Research group

EWIDE - Emergent Work in the Digital Era

Discover the Emergent Work in the Digital Era (EWIDE) Initiative at the Ä¢¹½Ö±²¥, a pioneering platform addressing the dynamic interplay between technology and work.
Research group

Jyväskylä International Macro and Finance (JyIMaF)

JyIMaF research group focuses on topics in international finance and macroeconomy
Research group

Neural processes and connectivity

We study how local and network-level neural mechanisms support behavior across different modalities.
Research group

Organisational Ethics, Leadership and HRM (ETHOS)

The ETHOS research group focuses on ethically sensitive issues in and of organizations from the viewpoint of leadership and human resource management (HRM).
Research group

Responsible Management, Leadership, Digitalization & Strategy (REDAS)

The group operates in the field of business and management research and comprises two thematic streams: [1] leadership, accounting and strategy as practice, [2] responsibility issues in management.
Research group

Sound Science Lab

The Sound Science Lab advances research at the intersection of the creative and brain sciences to elucidate how we perceive, understand, and experience music in daily life and applied contexts.
Research group

Strategy and Entrepreneurship

The Strategy and Entrepreneurship (S&E) research group addresses core questions in the fields of strategy and entrepreneurship research.

Research projects related to the strategic core field

Project

AUDISSION

AUDISSION is a Business Finland-funded pre-startup developing cutting-edge predictive technologies for advertising and other audiovisual content.
Project

BIODIFUL Biodiversity Respectful Leadership

BIODIFUL is a research project –and also much more. BIODIFUL is an expanding movement of individuals who believe in the possibility of change, have hope for the future and lead to protect life.
Project

BOOST for biodiversity offsets

In BOOST we facilitate the mainstreaming and enabling of just transition towards adoption of biodiversity offsets in Finland and globally.
Project

Business Model Innovation and Entrepreneurial Ecosystems

The proposed project aims to study the role of entrepreneurial ecosystems in the success of business model innovation in high growth new ventures particularly in the context of international growth
Project

Decision support for harvest scheduling under uncertain road accessibility

A joint project with Skogforsk
Project

Forests in systemic transition - balancing efficiency with fairness and resilience (ForTran)

This project will co-create business, technological, governance and societal innovations to leveraging the forest system to a state of high sustainability and resilience.
Project

Future-oriented collaborative business models as a remedy for the sustainability transition (BuSuT)

BuSuT project explores how the sustainability transition could be facilitated by future-oriented collaborative business models.
Project

GET:ORG - Generative Technologies in Communicative Organizing

GET:ORG investigates novel forms of organizing that emerge through communication on digital platforms. The project focuses on automated technology and communicative AI as active participants in organizing in digital spaces.
Project

Greenversity

GREENVERSITY is a three-year project dedicated to integrating the European Green Competence Framework GreenComp into higher education.
Project

International tensions, local nationalism, and global business: A historical perspective (NaBus)

International tensions, local nationalism, and global business: A historical perspective (NaBus)
Project

Kasvu Open Survey

Follow-up survey for the 2020 Kasvu Open cohort
Project

Knowledge Development for Circular Economy Transition (KODECET)

KODECET aims to create 4 Digi-SUSTEACH centers that build capacity at universities to teach Sustainable and Circular Economy (SACE) to new career faculty, students, and early-stage professionals.

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Apulaisprofessori Tuomo Kujala käyttää ajosimulaattoria ajotutkimuslaboratoriossa

Information technology and the human in the knowledge society

Information technology supports sustainable development in society, promotes equality, and makes the world a better place through education, research and renewal.
Opiskelijoita istuu Oppion sohvalla läppäreiden kanssa

Learning, teaching and interaction

Learning, teaching and interaction are examined in a range of learning, growth and work environments, along with a thorough consideration of the societal questions of education.

Physical activity, health and wellbeing

The aim is to increase scientific knowledge to support the promotion of physical activity and health and to achieve the individual and societal benefits of physical activity.