Publication
2025
Futures & Foresight Science
Future-oriented collaborative business models as a remedy for the sustainability transition (BuSuT)
BuSuT project explores how the sustainability transition could be facilitated by future-oriented collaborative business models. The study is based on analyses of media and policy sources, interviews and workshops. It will produce a transition framework based on future-oriented collaborative business models, which can be utilized in firms’ management and stakeholder dialogue as well as in the public sector. The study brings stakeholders to the common discussions so that the shared views can be created and studied. It contributes to research on business, foresight and transition.
Table of contents
Project duration
-
Core fields of research
Sustainable business and economics
Research areas
Sustainable Business and Economy
JYU.Wisdom
Funding
Research Council of Finland
Project number 340756
Project description
The sustainability transition requires shared value creation, participative foresight and aligned efforts between firms and their stakeholders. Unfortunately, all of these are often lacking. The study responds to these challenges by asking how the transition could be facilitated by future-oriented collaborative business models. Conducted at the Ä¢¹½Ö±²¥, the study is based on analyses of media and policy sources, interviews and workshops. It will produce a transition framework based on future-oriented collaborative business models, which can be utilized in firms’ management and stakeholder dialogue as well as in the public sector. The study brings stakeholders to the common discussions so that the shared views can be created and studied. It contributes to research on business, foresight and transition.
WP1 Key actors and their discourses, relations and positions
The main goal is to identify key actors and their discourses, interactions and positions in Finnish society and societal discussions on sustainable forests’ utilization, forest-based businesses and related future views.
WP2 Collaborative business models and participative corporate foresight
The main goal is to identify existing collaborative practices and future-oriented elements in company business models, identifying elements which would be of key importance in facilitating the sustainability transition but are currently lacking.
WP3 Desired future views and discussion platforms
The goal is to determine the actors’ views on the desired future visions and pathways for the utilization of forests and FBS development. Moreover, the aim is to study how shared understandings of future alternatives can be built, what type of interactions and setting can facilitate the building of collaborative foresight, and how the collaborative process can formulate individual perceptions.
Current issues
The first research article of the project is now out, as "" is published in Forest Policy and Economics (open access)! This paper brings new information on the forest-related viewpoints and arguments of diverse societal actors. Moreover, it sheds light on the relationships between them, putting specific emphasis on power relations.
The second scientific article of the project has been completed and is being reviewed. The third and fourth article will be completed in 2024.
Between May 2023 and February 2024, individual interviews with the representatives of forest-based companies and their various stakeholder groups have been conducted (WP2). We have interviewed more than 70 actors in the Finnish forest sector on the themes of shared value creation, public forest discussion and participatory forecasting.
Publications
Publication
2025
Available through Open Access
Rescaling Sustainability Transitions : Unfolding the Spatialities of Power Relations, Governance Arrangements, and Socio-Economic Systems
Publication
2025
Available through Open Access
Forest Policy and Economics
Publication
2024
Available through Open Access
Forest Policy and Economics
Publication
2024
Available through Open Access
Silva Fennica
Publication
2024
Available through Open Access
Business Strategy and the Environment
Publication
2023
Available through Open Access
Interdisciplinary Perspectives on Planetary Well-Being
Publication
2022
Available through Open Access
Forest Policy and Economics
Presentations
IFPM4, 2022. Näyhä, A. & Wallius, V. Power relations and strategic actions of Finnish forest-based actors
IFPM4, 2022. Wallius, V. & Näyhä, A. Wood-based textiles in the Finnish media: A Critical Discourse Analysis
Sustainability Science Days, 2022. Näyhä, A. Future-oriented collaborative business models as facilitators of sustainability: insights from the project aiming for transition framework development
New Business Models Conference, 2022. Näyhä, A. Future-oriented collaborative business models to support the sustainability transition
Metsätieteiden päivä, Helsinki, 2022. Näyhä, A. Diverse understandings on forests presented in the Finnish printed media
Science Talk, Institute of Environmental Systems Sciences, University of Graz, 2023. Näyhä, A. Future-oriented collaborative business models as facilitators of sustainability: insights from the project aiming for transition framework development
(Bio)diversity in forests – Scientific multidisciplinary workshop, Jyväskylä, 2023. Näyhä, A. Keynote: Conflicts and power in Finnish forest discussion – Looking for ways forward
YHYS Colloquium, 2023. Wallius, V. & Näyhä, A. Public forest discourses in Finland: Conflicts and collaborations
Finnish Geography Days, 2023. Näyhä, A. & Wallius, V. The transformation of Finnish forest-based companies through collaborative business models
IFPM5, 2024. Wallius, V. & Näyhä, A. Stakeholder views on the future of Finnish forests and their utilization: Implications for policymaking
Summer Seminar of Finnish Economists, 2024. Wallius, V. & Näyhä, A. Desired forest futures in Finland: Business perspectives
XXVI IUFRO World Congress, 2024. Näyhä, A., Rauter, R. & Wallius, V. Sustainable value creation and collaborative business models in the future forest-based sector
XXVI IUFRO World Congress, 2024. Wallius, V. & Näyhä, A. Stakeholder views on the future of Finnish forest utilization and new wood-based products
