
Wellbeing services, structures and economy

The relationship between economics and health and wellbeing is a central research theme at the Jyväskylä School of Business and Economics (JSBE), particularly in health economics, cost-effectiveness research, public sector communication, crisis communication, marketing and health as well as in research on wellbeing services. The interconnectivity of economics and wellbeing is one of the key research areas in the Empirical Microeconomics research group.
JSBE has also actively taken part in the Biodiversity Respectful Leadership (BIODIFUL) consortium coordinated by the University of Turku. The project aims to reform consumer behavior, business thinking and institutional practices towards a form of management that accounts for biodiversity.