BC-Well profiling area: Physical activity, well-being, and behaviour change across the life-span

Cross-disciplinary profiling area of research investigates factors related to behavioural changes and develops change interventions to promote health and well-being.

Justification for BC-Well

Many problems in today’s society are linked to human behaviour. Debilitating illnesses and chronic health conditions, psychological, social and interpersonal problems, educational challenges, criminal behaviour, financial difficulties, and environmental concerns all have their roots, directly or indirectly, in behaviour. 

Analogously, participation in, and maintenance of, adaptive behaviours has been linked with positive outcomes such as increased participation in health behaviours. This includes physical activity, better health and well-being, better workplace productivity, better relationships, higher school performance, and better environmental and consumer outcomes. 

There is widespread evidence that behaviour change is linked to solving these social problems. Governments and organisations have therefore sought to engage researchers from a range of disciplines to develop effective behaviour change interventions that address these high-priority problems. Researchers in these disciplines are at the forefront of the new science of behaviour change. 

Aim of the BC-Well

Ä¢¹½Ö±²¥ has chosen BC-Well as a profiling area, where JYU wants to strengthen the university’s research profile. The Research Council of Finland has awarded funding to BC-Well in 2022–2026, for example, for strategic appointments like assistant and associate professors’ positions.

The aim of the BC-Well profiling area is to proactively capitalize on JYU’s existing strengths in the social and behavioral sciences, including sport, exercise, and health sciences, psychology, education, and cognitive neuroscience. The goal is to build on the growing high-quality research and current expertise in behavior change. Strategic appointments and multidisciplinary programs of research across four focus areas will also be used to develop research projects that can inform policy and practice on solutions to behaviour-related problems.  


Complex social problems do not usually disappear with more information and advice. Special actions and knowledge are needed, which are studied and developed in the BC-Well profiling area.
Taru Lintunen

Focus areas

BC-Well will adopt an integrative approach to understanding behaviour change from the level of single neurons to behaving human beings. Its ultimate goal is to develop effective interventions for behaviour change that will make a demonstrable impact on the health and well-being of society.  

Achieving these aims requires a comprehensive, interdisciplinary approach. BC-Well brings together scientists from diverse disciplines and two faculties (Sport and Health Sciences & Education and Psychology) and brings more resources to their intersection, creating four closely linked thematic research focus areas.  

BC-Well steering committee

International advisory board

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