Risqo Wahid

Risqo Wahid

Doctoral Researcher
Unit
School of Business and Economics
Room number
Mobile
+358504313771
Postal address
Mattilanniemi 2
Fields of science
512 Business and Management

Biography

Risqo is a Doctoral Researcher in the Marketing Department, Ä¢¹½Ö±²¥, Finland and also an Assistant Professor of Marketing in Universitas Indo Global Mandiri, Indonesia. Risqo has obtained funding from various foundations and governmental institutions, such as Finland Doctoral Fellowship, Business Finland, Erasmus+, Marcus Wallenberg Foundation, American Marketing Association, and the Indonesian government (i.e., the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia). In the master’s degree level, Risqo teaches Digital Marketing Communication (in Ä¢¹½Ö±²¥), while in the bachelor’s degree level Risqo is a lecturer in the courses of Consumer Behaviour, International Marketing, and Marketing Seminar (in Universitas Indo Global Mandiri). Risqo also has coached his students to win business plan competition and poetry writing competition in a national level in Indonesia. Outside of academia, Risqo is a Professional Certified Marketer–Content Marketing (certified by American Marketing Association) and he has been working with several businesses to achieve their marketing objectives.

Research interests

Risqo’s research interests revolve around digital and social media marketing, with a particular emphasis on content marketing, consumer behavior on social media platforms, and AI-driven marketing. Methodologically, Risqo uses both quantitative (e.g., online experiments, lab experiments, and content analysis) and qualitative methods in his scholarly works. Risqo has published his research in Journal of International Marketing, Journal of Global Marketing, and Asia Pacific Journal of Marketing and Logistics, among others. He also actively presents his works in key marketing and information systems conferences, such as American Marketing Association (AMA) Winter Academic Conference, AMA Global Marketing SIG Conference, GAMMA Global Marketing Conference, International Conference on Information Systems (ICIS), and Australian & New Zealand Marketing Academy Conferences (ANZMAC).

Publications

Publication
2025
Available through Open Access

FIRST International Conference on Global Innovations. Advances in Social Science, Education and Humanities Research. Atlantis Press BV.
Sindang, Salsabila Ratu
Martini, Rita
Armaini, Rosy
Triputra, Yuli Asmara
Wahid, Risqo
Junita, Putri
Annisa, Rahmi Nur
Publication
2025

Encyclopedia of Artificial Intelligence in Marketing. Springer.
Wahid, Risqo
Publication
2025
Available through Open Access

Global Marketing Conference. Global Marketing Conference Proceeding.
Wahid, Risqo
Rauf, Muniba
Selvarajah, Mayura
Neto, Pedro
Mavrolampados, Anastasios
El Hosri, Eeva-Lotta
Luck, Heidi
Khriyenko, Oleksiy
Luck, Geoff
Publication
2024
Available through Open Access

Australian & New Zealand Marketing Academy Conferences. ANZMAC Conference Proceedings.
Wahid, Risqo
Lin, Yanqing
Han, Jiseon
Fauzan, Nizar
Publication
2024
Available through Open Access

Australian & New Zealand Marketing Academy Conferences. ANZMAC Conference Proceedings.
Wahid, Risqo
Selvarajah, Mayura
Neto, Pedro
Mavrolampados, Anastasios
Rauf, Muniba
El Hosri, Eeva-Lotta
Luck, Heidi
Khriyenko, Oleksiy
Luck, Geoff
Publication
2024
Available through Open Access

AMA Winter Academic Conference.
Wahid, Risqo
Karjaluoto, Heikki
Publication
2024
Available through Open Access

ACM Conference on Hypertext and Social Media.
Salminen, Joni
Wahid, Risqo
Yang, Yanwu
Jansen, Bernard
Publication
2023
Available through Open Access

Journal of International Marketing.
Wahid, Risqo
Karjaluoto, Heikki
Taiminen, Kimmo
Asiati, Diah Isnaini
Publication
2023
Available through Open Access

e-Tourism Conference. Springer Proceedings in Business and Economics.
Wahid, Risqo
Karjaluoto, Heikki
Ukpabi, Dandison
Taiminen, Kimmo
Publication
2023

Asia Pacific Journal of Marketing and Logistics.
Wahid, Risqo
Mero, Joel
Ritala, Paavo