Jussi Nyrhinen

Senior Lecturer
Unit
School of Business and Economics
Email
jussi.nyrhinen@jyu.fi
Mobile
+358408054459
Fields of science
512 Business and Management

Research interests

My research benefits the society by enhancing the development of health-oriented and sustainable product-service concepts. The managerial implications are especially applicable to the retailers that are aspiring to provide social and emotional experiences to their customers.

Publications

Publication
2025

Cleaner and Responsible Consumption
Wilska, Terhi-Anna
Rantala, Eero
Nyrhinen, Jussi
Publication
2025

Young Consumers
Tuominen, Jesse
Nyrhinen, Jussi
Rantala, Eero
Wilska, Terhi-Anna
Publication
2024

Computers in Human Behavior
Nyrhinen, Jussi
Sirola, Anu
Koskelainen, Tiina
Munnukka, Juha
Wilska, Terhi-Anna
Publication
2023

Bled eConference
Nyrhinen, Jussi
Sirola, Anu
Frank, Lauri
Nuckols, Julia
Wilska, Terhi-Anna
Publication
2023

Journal of Children and Media
Srivastava, Sonali
Wilska, Terhi-Anna
Nyrhinen, Jussi
Publication
2023

Childhood
Srivastava, Sonali
Wilska, Terhi-Anna
Nyrhinen, Jussi
Publication
2023

The Red Queen Retail Race : An Innovation Pandemic in the Era of Digitization
Nyrhinen, Jussi
Uusitalo, Outi
Publication
2023

Consumption and Society
Wilska, Terhi-Anna
Silinskas, Gintautas
Nyrhinen, Jussi
Publication
2023

The Red Queen Retail Race : An Innovation Pandemic in the Era of Digitization
Nyrhinen, Jussi
Karjaluoto, Heikki
Publication
2023

YFI julkaisuja
Nyrhinen, Jussi
Wilska, Terhi-Anna
Rantala, Eero

Research groups

Value Creation for Cyber-Physical Systems and Services
Research group

CPSS: Value Creation for Cyber-Physical Systems and Services

CPSS research group combine the worlds of bits and atoms, and promise to transform existing logics of people, organizations, and entire industries.

Projects

Project

DigiConsumers Project - Improving young people's financial skills in a digitalized consumer society

DigiConsumers project