Joel (Järvinen) Mero got his D.Sc. (Econ.) degree in 2016 at Jyväskylä University School of Business and Economics. Mero leads Digital Marketing and Communication research group at JSBE and acts as the director of the international master's program in Digital Marketing and Corporate Communication (DMCC). With a special emphasis on digital marketing in teaching, Mero has designed and executed over 20 different study courses in more than 10 different higher-education institutions at Bachelor, Master, EMBA and Doctoral levels.He has also supervised several completed doctoral theses and dozens of master's theses.
Mero's research focuses on B2B digital marketing management (the managerial use of digital data and technologies in business markets). He has received the best paper award twice in the world's most prestigious academic B2B marketing journal, Industrial Marketing Management (2017 & 2019).
