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The next International Winter School in Sport Sciences will be organized on 7-17 January 2025 at the Ä¢¹½Ö±²¥. 
 

Top-quality education 

The distinctive quality and solid reputation of the Finnish education system brings thousands of international students to the country every year. Among many internationally highly ranked study programmes offered by the Ä¢¹½Ö±²¥, the Faculty of Sport and Health Sciences offers a top-quality intensive Winter School in Sport Sciences.

Winter School course

The Winter School 2025 comprises of two courses: RESS2170 Sport Marketing (4 ECTS) and LPE0596 Winter Sports (1 ECTS). The academic part of the course consists of lectures, group tasks and individual assignments that the students will prepare between classes. The course is organized in cooperation with the Football is Medicine -conference. The practical part of the course runs between and after classes. It offers students the possibility to experience traditional winter sport activities (e.g. cross-country skiing, alpine skiing, snow shoe walking) with professional guidance, in an authentic environment. In addition, an attractive social programme is offered. 

The Winter School in Sport Sciences is conducted fully in English. The participants are required to have good skills in academic English. 

Learning outcomes of the course:

After completing the course, students should be able to:

• explain what sport marketing and sport sponsorship cooperation are, and how they can be used as part of an organization’s marketing strategy
• know the special features of sport marketing in comparison to other contexts
• use marketing theories in planning, implementing and analyzing sport marketing strategies classify different theories used in sport marketing studies

Mode of study

Contact teaching in Jyväskylä, 7-17 January: Lectures, classroom discussions, writing and reading assignments, group assignments, and practical winter sport activities.

Participants

The Winter School is intended for Bachelor and Master students, and especially for individuals who wish to understand the areas and objectives of sport marketing, with special focus on winter sports.

We welcome JYU degree students in Responsible Management and Business of Sport (RESPO) and in Social Sciences of Sport and the exchange students of the Faculty of Sport and Health Sciences and the School of Business and Economics as well as students from our partner institutions within the Forthem Alliance.

Applying

The next Winter School in Sport Sciences 2025 is offered only to students of partner institutions within the Forthem Alliance, and to the JYU degree in Responsible Management and Business of Sport (RESPO) and in Social Sciences of Sport and the exchange students of the Faculty of Sport and Health Sciences and the School of Business and Economics.

JYU degree and exchange students sign up for the courses in Sisu.

Students from Forthem partner institutions apply first internally via their home institution and receive registration instructions from Ä¢¹½Ö±²¥ after they have been nominated to the Winter School.
 

Fees

Winter School in Sport Sciences is otherwise free of charge for the participants, but students are expected to pay for the meals themselves. There may be a charge for some optional free-time activities. Students coming from Forthem partner institutions are expected to cover their accommodation and travel costs with the grant received from their home institution.