Moving from the vibrant streets of Cairo to the snowy landscapes of Jyväskylä, Finland was a bold step that transformed not just my career, but my entire perspective on life. What started as a quest for academic and professional growth in the Master's Degree Programme of Digital Marketing and Corporate Communication, quickly became a journey of self-discovery, resilience and mastering thyself at the Ä¢¹½Ö±²¥.
Sometimes the best things in life come at the right time. I had spent the last few years in Egypt trying to discover and realize what I wanted to do with my life. Jumping between computer science and marketing as study majors to different universities between Egypt and the United Kingdom, I was lost; I didn’t know what to do or choose. After graduating from Cardiff Metropolitan University in the UK, I worked in the marketing field for two years before deciding that I want something more.
Working in Egypt for those 2 years gave me the strength, perseverance, and determination to strive for more. I wanted to travel, I wanted to experience more, feel more and grow more, so I devised a colossal research list of universities offering Masters programs in several countries around the world, but which one to choose?
Unique programme leveraging digital tools and AI to optimize marketing
While searching for programmes, I was looking for something that would add to my professional portfolio and add to my personal growth as a human being, I was torn and lost between different majors with my interests lying in both programming, marketing and film making! It was a lot to balance and sort through.
It was then that I came across the master's programme in Digital Marketing and Corporate Communication at the Ä¢¹½Ö±²¥. I thought to myself, this is a unique programme, I haven’t seen any other university in any other country offering it. The programme focused on leveraging digital tools and their incorporations with AI and machine learning to optimize marketing with a practical focus.
The programme aligned perfectly with what I was looking for and no other university had offered the same focus, however I was indecisive at first and not sure what to do with the opportunities in front of me and an open world to discover. This was my ticket to elevating my academic and professional career. I thought, you must challenge yourself, you owe it to yourself to be better.
This is the path forward, go for it.
Time for your personal life alongside your studies
Studying at Jyväskylä is not just about education — it's about self-discovery and personal growth.
I had no idea what to expect from life in Jyväskylä. But after being there for a year, I can say that it was one of the most impactful and important decisions I have made in my life. I’ve made friendships with people from diverse cultural and professional backgrounds, this helped me see life from different perspectives that I had never thought of before and has immensely contributed to my growth as a person.
One of the most enriching aspects of studying here in JYU has been my ability to create a study-life balance, enabling me to take on new challenges, try new hobbies, explore the opportunities that lie ahead and finally, be better. The transformative experience that I have had over a year in Finland has shaped me to a better version of myself, and It’s just the beginning.
Becoming my best self at JYU
Studying abroad and taking on new challenges exposes you to so many experiences and people you normally wouldn’t know about or have. You’ll be forced to think in new ways and as you pull yourself towards improvement, eventually you will start to feel empowered. Through this path, you will realize that you have the greatest power of all, the power to change your own life, you’ll be stronger than you’ve ever known.
Looking ahead, I’m excited to continue my studies and see what the future holds.
Youssef Rammeya
Digital Marketing and Corporate Communication
Jyväskylä School of Business and Economics
Read more: Master's Degree Programme in Digital Marketing and Corporate Communication
