The REBOOT project explores the competitiveness of the European film industry by providing research-based knowledge of it and strategic and tactical suggestions for action to optimize the potential of young people in Europe, understood both as emerging audiences of European cinema and citizens of future European societies. The REBOOT project combines several overlapping dimensions, connecting diverse actors and stakeholders in the European film industry at various levels, from local to global, both in Europe and beyond. The key ambitions of the project are:
a) increasing support for young people’s engagement with European film;
b) strengthening the place of the EU in the global audiovisual economy, particularly in light of the rise of video on demand (VOD);
c) supporting cultural diversity in the EU film industry;
d) addressing the need for a different understanding of competitiveness and relevant indicators in this context; and
e) recognising and supporting the importance for the EU of film and, more broadly, of the cultural and creative sector as a geopolitical asset (REBOOT 2023, 3).
Expected Outcomes
New knowledge on the needs and developments of the EFI, including its various sub-sectors of pre-production, production, post-production and distribution. The analysis will take place on an international, European, national and regional level considering the specific variations of competitiveness among significant members of these industries and associations, national governments, and EU institutions on both synchronic and diachronic (retrospective evaluations that cover the transformation over the last 25 years) perspectives.
Increase further the competitiveness of the EFI in the international arena. This process will be accompanied by an examination of the institutional and policy models in EU Member States, as well as of the EU’s regulatory toolkit, regarding the international promotion of the sector.
Provide evidence of the users/viewers preferences on filmmaking, as well as limitations to identifying their preferences, in order to widen and diversify audiences.
Promote European cultural activity and cultural diversity. The analysis is complemented by an inquiry into the contribution of actors other than policy-makers (i.e. public service media and educational institutions) to the promotion of European film through measures devised in response to formal policies or to counter their absence in support of ‘alternative’, nonmainstream filmmaking.
