Yabibal Abate

Yabibal Abate

Grant researcher, post-graduate study right
Unit
School of Business and Economics
Email
yabibal.a.abate@jyu.fi
Mobile
+358505911348

Biography

I am currently a grant researcher in the Department of Marketing at the Ä¢¹½Ö±²¥. I am working on my fourth and final dissertation article, and my research expertise lies in quantitative analysis of survey data, experimental data, and meta-analyses.

Research interests

My dissertation explores the intersection between digital and social media marketing and the field of sustainable tourism.

Publications

Publication
2025

Tourism Recreation Research.
Abate, Yabibal A.
Ukpabia, Dandison C.
Karjaluoto, Heikki
Publication
2024

Current Issues in Tourism.
Abate, Yabibal A.
Ukpabi, Dandison C.
Karjaluoto, Heikki

Research groups

Research group

Digital Marketing and Communication (DMC)

Digital Marketing and Communication (DMC) research group explores the impacts of digital data and technologies on marketing and corporate communication.