Professor in Marketing, specializing in consumer marketing. The head of Marketing discipline and Sustainable Business research group at JSBE. The research focuses on sustainability perspectives to marketing and consumer research.
Teaching courses in consumer behaviour, qualitative research methods, and supervising masters' theses and doctoral theses.
I have studied consumers as market actors, evolving consumption environments, and responsible marketing and consumption topics. As both marketing and consumption have remarkable footprints on social and ecological well-being, reducing the negative effects is vital. I work on projects that aim to foster sustainable culture and create positive effects on well-being. My goal is to create and share new knowledge that helps advance sustainable marketing and consumption that respects social and ecological boundaries. To that end, I am developing marketing approaches to tackle the complex ecological crises, climate change and biodiversity loss. I am currently working in the BIODIFUL project consortium which aims at mainstreaming biodiversity awareness across society.
