Miia Grénman

Miia Grénman

University Teacher
Unit
School of Business and Economics
Email
miia.k.grenman@jyu.fi
Fields of science
512 Business and Management

Biography

I am a consumer researcher, wellness specialist, and positive psychology practitioner interested in eudaimonic well-being, flourishing, sustainability, and positive wellness-mindset as part of a good and meaningful life.

I work as a postdoctoral researcher at the Ä¢¹½Ö±²¥ (JSBE) in Academy of Finland's funded transdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.

Areas of expertise: eudaimonic well-being; good life; flourishing; sustainability; nature relatedness; wellness consumption and practices; consumer well-being; transformative consumer research; positive psychology; Gen Z.

Publications

Publication
2024

Scandinavian Journal of Hospitality and Tourism
Sorakunnas, Esko
Räikkönen, Juulia
Konu, Henna
Grénman, Miia
Tyrväinen, Liisa
Publication
2024

Annual Macromarketing Conference
Pecoraro, Maria
Uusitalo, Outi
Grénman, Miia
Publication
2024

International Journal of Consumer Studies
Grénman, Miia
Hakala, Ulla
Mueller, Barbara
Uusitalo, Outi
Publication
2023

Corporate responsibility research conference
Teerikangas, Satu
Sääksjärvi, Ilari
Räikkönen, Juulia
Salo, Matti
Uusitalo, Outi
Pecoraro, Maria
Onkila, Tiina
Puustinen, Sari
Uusitalo, Ville
Mäkelä, Marileena
Unkila, Milla
Salo, Mia
Tyrväinen, Liisa
Hopia, Anu
Rouhiainen, Henna
Svels, Stina
Grenman, Miia
Kuhmonen, Irene
Ahvenharju, Sanna
Lauttamäki, Ville
Järviö, Natasha
Tuomasjukka, Saska
Turunen, Marja
Veijalainen, Anu
Sorakunnas, Esko
Lappalainen, Roni
Lappalainen, Otto
Walhsten, Aliisa
Luoma, Tommi
Hakulinen, Anna
Oksanen, Hanna
Möksy, Juulia
Kervinen, Ville
Lehtovaara, Katri
Publication
2023

Journal of Sustainable Tourism
Räikkönen, Juulia
Grénman, Miia
Rouhiainen, Henna
Honkanen, Antti
Sääksjärvi, Ilari E.
Publication
2023

Interdisciplinary Perspectives on Planetary Well-Being
Grénman, Miia
Uusitalo, Outi
Räikkönen, Juulia
Publication
2023

Gen Z, Tourism, and Sustainable Consumption : The Most Sustainable Generation Ever?
Grénman, Miia
Räikkönen, Juulia
Uusitalo, Outi
Aapio, Fanny
Publication
2023

Kulutustutkimus.Nyt
Räikkönen, Juulia
Grénman, Miia
Uusitalo, Outi
Publication
2023

Kulutustutkimus.Nyt
Pecoraro, Maria
Grénman, Miia
Lappalainen, Roni
Räikkönen, Juulia
Sääksjärvi, Ilari
Uusitalo, Outi
Publication
2023

International Journal of Spa and Wellness
Saari, Susanna
Grénman, M.
Varhelahti, M.

Research groups

Research group

Sustainable Business

We study environmental, social and economic sustainability in business.