Matti Leppäniemi

Senior Lecturer
Unit
School of Business and Economics
Room number
Email
matti.leppaniemi@jyu.fi
Mobile
+358408054646
Postal address
Mattilanniemi 2
Fields of science
512 Business and Management

Publications

Publication
2025

International Conference on Marketing and Technologies. Smart Innovation, Systems and Technologies. Springer.
Kemppainen, Tiina
Leppäniemi, Matti
Tomminen, Valtteri
Koskinen, Eero
Publication
2024

International Journal of Sport Management and Marketing.
Rauf, Muniba
Karjaluoto, Heikki
Leppäniemi, Matti
Publication
2023

Electronic Journal of Business Ethics and Organization Studies.
Noponen, Niilo
Auvinen, Tommi
Viklund, Pia
Leppäniemi, Matti
Tiainen, Jarno
Publication
2022

Social Neuroscience.
Irani, Fatemeh
Maunula, Sini
Muotka, Joona
Leppäniemi, Matti
Kukkonen, Maria
Monto, Simo
Parviainen, Tiina
Publication
2020

Journal of Retailing and Consumer Services.
Hepola, Janne
Leppäniemi, Matti
Karjaluoto, Heikki
Publication
2019

Osallistava viestintä. ProComma Academic. ProCom ry.
Leppäniemi, Matti
Hepola, Janne
Publication
2019

International Journal of Bank Marketing.
Karjaluoto, Heikki
Shaikh, Aijaz A.
Leppäniemi, Matti
Luomala, Roope
Publication
2017

International Review of Retail, Distribution and Consumer Research.
Leppäniemi, Matti
Karjaluoto, Heikki
Saarijärvi, Hannu
Publication
2017

Journal of Service Theory and Practice.
Leppäniemi, Matti
Jayawardhena, Chanaka
Karjaluoto, Heikki
Harness, David
Publication
2013

Journal of Theoretical and Applied Electronic Commerce Research.
Karjaluoto, Heikki
Leppäniemi, Matti

Research groups

Research group

Digital Marketing and Communication (DMC)

Digital Marketing and Communication (DMC) research group explores the impacts of digital data and technologies on marketing and corporate communication.