Juha Munnukka

Senior Researcher
Unit
School of Business and Economics
Room number
Email
juha.t.munnukka@jyu.fi
Mobile
+358405767826
Postal address
Mattilanniemi 2
Fields of science
512 Business and Management

Research interests

My research covers topics such as consumer behavior, marketing communication, influencer marketing, AI-supported marketing, and pricing management in various consumption environments. My research provides new insights into consumer behavior, particularly in digital environments, which helps organizations improve their marketing and customer relationship management.

Publications

Publication
2025

JYU Reports.
Talvitie-Lamberg, Karoliina
Salonen, Margareta
Ehrlén, Veera
Munnukka, Juha
Villi, Mikko
Uskali, Turo
Kinnunen, Waltteri
Koivula, Minna
Publication
2025

Public Relations Review.
Valentini, Chiara
Zhao, Hui
Munnukka, Juha
Publication
2024

Industrial Marketing Management.
Salonen, Anna
Mero, Joel
Munnukka, Juha
Zimmer, Marcus
Karjaluoto, Heikki
Publication
2024

European marketing academy annual conference.
Horáková, Julie
Uusitalo, Outi
Munnukka, Juha
Publication
2024

Public Relations and Strategic Communication in 2050. Routledge.
Ivanova, Ekaterina
Arti, Alina
Luoma-aho, Vilma
Munnukka, Juha
Publication
2024

Computers in Human Behavior.
Nyrhinen, Jussi
Sirola, Anu
Koskelainen, Tiina
Munnukka, Juha
Wilska, Terhi-Anna
Publication
2024

Business Horizons.
Valentini, Chiara
Munnukka, Juha
Zhao, Hui
Publication
2023

The Oxford Handbook of Parasocial Experiences. Oxford University Press.
Munnukka, Juha
Reinikainen, Hanna
Publication
2023

Journal of AI, Robotics & Workplace Automation.
Maity, Devdeep
Munnukka, Juha
Gangadharan, Ashwini
Publication
2023

Vaikuttava viestintä. ProComma Academic. ProCom - Viestinnän ammattilaiset ry.
Munnukka, Juha

Research groups

Research group

Digital Marketing and Communication (DMC)

Digital Marketing and Communication (DMC) research group explores the impacts of digital data and technologies on marketing and corporate communication.