I work as senior lecturer in Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE). I obtained my Doctor of Science in Business Administration (Marketing) from the Ä¢¹½Ö±²¥ in 2014. In addition, I hold Master's degrees in Marketing (2012) and Organizational Communication and PR (2014), as well as a pedagogical qualification in adult education (60 ECTS credits). In 2016, I served as a visiting researcher for six months in the Social Marketing @Griffith research group at Griffith University in Australia. I also hold an adjunct professorship (title of docent) in social marketing at the University of Eastern Finland.
Currently, I teach several courses at both undergraduate and graduate levels, and supervise theses ranging from bachelor's to doctoral levels. My course portfolio includes:
I am a societally-oriented business scholar, who is driven to solve societal challenges, facilitate wellbeing, and build a better future for us all. In my research I build understanding of how marketing and communication can be applied to make our world a better place (social marketing), how to build truly customer oriented (public) services that create well-being, and how digital tools can be harnessed for this work.
My latest research themes have focused on organizational listening in public sector and creation of customer centric wellbeing public policies; how understanding of social marketing and habits can help us to better understand behavior change in context of adolescents’ tooth brushing; and digital services in health-related context (i.e. the usage and integration of digital self-services in health care and the role of online communities and peer social support in digital transformative services).
Key words: Social Marketing, Strategic Communication, Transformative Service Research,
