Alina Arti

Alina Arti

Doctoral Researcher
Unit
School of Business and Economics
Email
alina.a.arti@jyu.fi

Publications

Publication
2024

Public Relations and Strategic Communication in 2050 : Trends Shaping the Future of the Profession
Ivanova, Ekaterina
Arti, Alina
Luoma-aho, Vilma
Munnukka, Juha
Publication
2023

Handbook on Digital Corporate Communication
Luoma-aho, Vilma
Badham, Mark
Arti, Alina

Research groups

Research group

Digital Marketing and Communication (DMC)

Digital Marketing and Communication (DMC) research group explores the impacts of digital data and technologies on marketing and corporate communication.