Digital business and economy

Digital business and economy is one of the three main areas of research at JSBE. The research is carried out in two research groups: Digital marketing and communication and Accounting change.

Digitalization is transforming businesses, economics and societies at large. JSBE applies an interdisciplinary approach to investigate the implications of digital transformation for businesses, NGOs and public sector organizations as well as their customers and stakeholders. JSBE’s research focuses on digital business and communication, digital public relations and mobile banking. Further, JSBE has been a pioneer in research on digital marketing in business-to-business markets, and built its reputation as an internationally acknowledged leader on the topic.

Research groups

Research group

Accounting change

The Accounting Change (ACC) research group includes researchers with broad interests in the changing role of accounting in organizations and society. Our approach is often interdisciplinary and we pursue research across diverse areas of accounting.
Research group

Digital Marketing and Communication (DMC)

Digital Marketing and Communication (DMC) research group explores the impacts of digital data and technologies on marketing and corporate communication.
Image of REDAS research group
Research group

Responsible Management, Leadership, Digitalization & Strategy (REDAS)

The group operates in the field of business and management research and comprises two thematic streams: [1] leadership, accounting and strategy as practice, [2] responsibility issues in management.

Research projects

Project

Kasvu Open Survey

Follow-up survey for the 2020 Kasvu Open cohort
Kvanttilippulaivassa ryhmänjohtajia ovat Joel Mero (vas.), Ilari Maasilta, Robert van Leeuwen, Teiko Heinosaari, Kezilebieke Shawulienu, Tero Heikkilä (lippulaivan vastuututkija Jyväskylän yliopistossa) ja Juha Muhonen.
Project

The Finnish Quantum Flagship

The Finnish Quantum Flagship consolidate and expand the national ecosystem, promote cutting-edge research that boosts the emergence of new businesses, and secure our position as a leading quantum-enabled society.