7.6.2024 M.Sc. Muniba Rauf (School of Business and Economics, marketing)

M.Sc. Muniba Rauf defends the doctoral dissertation "Understanding Customer Behaviour across Diverse Digital Loyalty Programs".
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Muniba Rauf

Event information

Event date
-
Event type
Dissertations
Event language
English
Event address

Mattilanniemi 2
Jyväskylä 40100
Finland

Event organizer
School of Business and Economics
Event payment
Free of charge
Event location category
Mattilanniemi

M.Sc. Muniba Rauf defends the doctoral dissertation  "Understanding Customer Behaviour across Diverse Digital Loyalty Programs".

Opponent Associate Professor Joni Salminen (University of Vaasa) and Custos Professor Heikki Karjaluoto (Ä¢¹½Ö±²¥).

The doctoral dissertation is held in English.

Further information

Muniba Rauf

Muniba Rauf

Postdoctoral Researcher

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