27.1.2023: Understanding value formation in digital services: the perspective of value co-creation and co-destruction (Li)
‘Value and value creation are at the heart of service. However, the impact of IT and how value emerges in digital services is unclear. Most of the current research focuses on how value can be co-created in service settings. We argue that it is important to study both value co-creation and co-destruction, as collaboration and the use of IT can yield not only positive outcomes, but also negative consequences’, Li says.
Li’s dissertation consists of three studies. The first develops a conceptual framework illustrating how value is co-created and co-destructed through resource integration and social interaction in IT-supported service systems, based on a systematic literature review. The findings reveal that communication, dialogue, and trust are the elements of social interaction, resource integration involves access, matching, and resourcing, and IT can both enable and constrain social interaction and resource integration, leading to value co-creation and co-destruction.
The second study discusses how patients experience value co-creation and co-destruction in digital health service where exergames are used for home rehabilitation after total knee replacement. The findings indicate that social interaction primarily influences value co-creation and co-destruction in relation to the mental health of patients. Resource access and matching impact nearly all identified values, and the characteristics of exergames primarily influence patients' perceptions of effective and versatile exercise training, exercise interest and motivation, and self-satisfaction.
The third study investigates users’ value co-creation and co-destruction behavior from the perspectives of contradictions in a treasure-hunting game named Geocaching. Six types of contradiction manifestations were identified, based on which the study proposes three pairs of contradictory poles regarding users’ value co-creation and co-destruction behavior: 1) hedonic behavior versus social norms, 2) closed system versus open system, and 3) autonomy versus interdependence.
Li’s dissertation adds to emerging studies which suggest that VCC and VCD can co-occur, but it provides an expanded space by conceptualizing the embedded constructs and factoring practices resulting in associated outcome variations in the context of digital services.
The findings of the dissertation can be used by researchers, service managers and developers to better comprehend users’ behavior, and how digital tools can spark innovation and present challenges. This is especially helpful for comprehending information system phenomena such as IT innovation and system analysis and design, since the application of IT does not always guarantee benefits.
KTM Mengcheng Lin tietojärjestelmätieteen väitöskirjan "Understanding value formation in digital services: the perspective of value co-creation and co-destruction" tarkastustilaisuus järjestetään 27.1.2023 klo 12 alkaen. Yleisö voi seurata väitöstilaisuutta väitössalissa (S212) tai verkkovälitteisesti osoitteessa:
Vastaväittäjänä professori Ming-Hui Huang (University of Wisconsin-Madison, USA) ja kustoksena professori Tuure Tuunanen (Jyväskylän yliopisto). Väitöstilaisuuden kieli on englanti.
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