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Dandison Ukpabi has a PhD/D.Sc. in Marketing from the University of Jyvaskyla, Finland, and an M.Sc. in Marketing Management and Strategy from the University of Plymouth, United Kingdom. His research focuses on digital technologies with application to tourism, consumer behaviour and strategy. He teaches undergraduate and postgraduate students and acts as thesis supervisor for both Master's and PhD level students. He has more than 12 years of teaching experience.