Master's Degree Programme in Digital Marketing and Corporate Communication
Description
International Master鈥檚 Degree Program in Digital Marketing and Corporate Communication (DMCC) consists of advanced-level studies in digital marketing and corporate communication, language and communication studies, general studies, and free-choice minor studies. The advanced-level studies of the DMCC program cover digital customer relationship management, digital interaction, information technology acceptance and digital technology user, digital marketing communications, digital marketing planning and management, and digital marketing tools and applications. The degree includes a thesis related to the programme topics.
Supplementary studies
Depending on the individual background, the student may be required to take some supplementary courses.
Learning outcomes
Discipline based knowledge, knowledge application, and responsible business
DMCC graduates master the core content areas of their discipline from four perspectives: 1) identifying the core theories and areas of digital marketing and corporate communication, 2) classifies the core objectives and tasks of digital marketing and corporate communication, 3) managing customer and stakeholder relationships with digital tools, and 4) applying principles of business ethics related to decision-making.
Research skills and critical thinking
DMCC graduates are competent in critically analyzing interdisciplinary challenges related to digital marketing and corporate communication.
Communication and language skills
DMCC graduates have excellent communication skills in international business environment.
Degree structure
- Grading scale
-
- 0-5
- Objective
- Discipline based knowledge, knowledge application, and responsible business
DMCC graduates master the core content areas of their discipline from four perspectives: 1) identifying the core theories and areas of digital marketing and corporate communication, 2) classifies the core objectives and tasks of digital marketing and corporate communication, 3) managing customer and stakeholder relationships with digital tools, and 4) applying principles of business ethics related to decision-making.
Research skills and critical thinking
DMCC graduates are competent in critically analyzing interdisciplinary challenges related to digital marketing and corporate communication. - Content
- The advanced-level studies of the DMCC program cover digital customer relationship management, digital interaction, information technology acceptance and digital technology user, digital marketing communications, digital marketing planning and management, and digital marketing tools and applications. The degree includes a thesis related to the programme topics.
- YMAS2160 Managing Customer Relationships (6听肠谤)
- YCCS3110 Digital Interaction (6听肠谤)
- YMAS3110 Information Technology Acceptance and Digital Technology User (6听肠谤)
- YMAS3120 Digital Marketing Communication (6听肠谤)
- YMAS3140 Digital Marketing in Action (8听肠谤)
- YMAS3150 Introduction to Digital Marketing (6听肠谤)
- JSBS1110 Research Methodology (4听肠谤)
- YMAS1930 Master Level Research Tutorial (3听肠谤)
- YMAS1940 Master's Thesis (35听肠谤)
- JSBS1940 Maturity Test (0听肠谤)
Advanced Studies in Digital Marketing and Corporate Communication (80聽cr)
- Optionality
- Minimum of 30 credits
Elective Studies (Minimum of 30聽cr)
Individually selected studies. Elective studies can be a mix of courses from various fields. Each students is free to choose any courses according to his/her interests offered by the 蘑菇直播. These include but are not limited to:
鈥ther business fields (e.g., accounting, management and leadership and finance)
鈥nformation technology (highly recommended)
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鈥迟补迟颈蝉迟颈肠蝉
鈥ports and Health Sciences