YMAS3140 Digital Marketing in Action (8 cr)
Learning outcomes
After completion of the course the student is able to:
- Design user-friendly websites
- Perform search engine optimization (SEO)
- Design and create SEO-friendly content
- Plan and implement digital advertising campaigns
- Analyze digital data to make data-driven decisions
Study methods
Contact teaching course, spring semester 3rd and 4th period. The study methods of the contact teaching course are specified in the study program annually.
Content
The course consists of different *modules: (1) website design, (2) search engine optimization and content marketing, (3) digital advertising, and (4) digital analytics. Each module includes a prereading package, lectures and practical implementation.
*The modules are subject to change.
Further information
This course is only for DMCC students
Materials
Free-choice books and study content assigned by instructor.
Assessment criteria
Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.
Prerequisites
Intermediate-level studies in marketing completed
YMAS3130 Digital marketing management and planning completed or on-going