LYTA509 Sport Marketing (2-4 cr)
Learning outcomes
On successful completion of this course, student is able to
- demonstrate an understanding of the elements behind the concepts and models of marketing, event management, and sponsorship in sports
Study methods
Lectures and seminars (20h), pre-assignment, group work presentations, lecture diary, writing assignment.
Content
The course will introduce students to the concepts and theory of sport marketing, event management, and sport sponsorship. Under the expert guidance of international lecturers, the fundamental reasoning of these topics will be discussed and applied to specific practical cases.
Further information
Spring semester (as part of either the Winter School in Sport Sciences in January or the Summer School in Human Sciences in May-June)
Materials
Reading for pre-assignment to be announced before the module
Assessment criteria
1) For 2 ECTS credits: Active participation in lectures 15 %, group work 25 % and lecture diary 60 %.
2) For 4 ECTS credits: Active participation in lectures 15 %, group work 25 % and lecture diary 20 %. + written paper of 10-12 pages 40 %.