YRIS2410 Venture Lab (5 cr)
Learning outcomes
On successful completion of the course, students will be able to:
- understand the new venture creation process from opportunity recognition to a launch of a sustainable business
- know several tools to analyze business
- critically analyze business opportunities
- write a business model description
- develop their entrepreneurial and creative thinking and problem solving skills
- improve their communication and presentation skills
Study methods
Contact teaching course, autumn semester 2nd period. The study methods of the contact teaching course are specified in the study program annually.
Content
Students will work in teams to analyze an opportunity and create a business model to solve a market based problem. The core goal is to gain increased understanding of how emergent innovations translate into commercial reality and might transform society. We survey case examples of both successful and failed businesses and generally grapple with the difficulties of deploying and diffusing products. The class will include live case studies of established and emerging businesses through talks by invited business speakers. We explore a range of business models and opportunities. Students will work on a project originating from their own business idea, or solve a problem provided by a partner firm. The project will develop throughout the term, with multiple reviews, and culminating in a final presentation.
Materials
Collection of journal articles
Literature:
| ISBN-number | Author, year of publication, title, publisher |
|---|---|
| Allen, Kathleen (2011). Launching new ventures: An entrepreneurial approach. South-Western Cengage Learning. | |
| Osterwalder Alexander and Pigneur Yves (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley. | |
| Ries Eric (2011) The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Publishing. |
Assessment criteria
Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.
Prerequisites
Majority of obligatory IBE courses completed