YCCA2120 Corporate Reputation and Crisis Communication (6 cr)
Learning outcomes
On successful completion of this module, the student:
- understands the formation of organizational reputation among audiences
- understands the significance of crises for reputation
- is able to measure the reputation and interpret the results for strategic development of the organization.
Study methods
JSBE:
Contact teaching course, autumn semester 1st period. Detailed information regarding the ways of completing the course will be announced in the annually published study programme.
Open University:
Contact teaching course in Finnish or in English (study methods will be announced in the annual study programme) or online course (study methods will be announced in the annual study programme) or book exam or essay
Content
This study module introduces to processes relevant for organizational crises and corporate reputation, and teaches how to better fulfill the related consultant role within the organization.
Literature:
| ISBN-number | Author, year of publication, title, publisher |
|---|---|
| 9789085063094 | Vos, M. & Schoemaker, H. (2006), Monitoring Public Perception of Organizations. Amsterdam, Boom. |
| Vos, M. & Van der Molen P. (2017, in press), Communication in Turbulent Times - Exploring Issues and Crisis Communication to Enhance Organisational Resilience. |
Assessment criteria
Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.