YTTP2150 Introduction to Corporate Communication (5 cr)
Learning outcomes
After completing this course, the student will be able to:
- explain the important role of corporate communication in today鈥檚 digitalized society
- classify the different functions of corporate communication
- identify the basic principles and concepts of corporate communication management
Study methods
Contact teaching course, Autumn semester, 1st period. Detailed instructions for how to complete this course will be announced in the annual study programme.
Content
This study module introduces the key concepts of corporate communication in contemporary organizations. The course provides an overview of:
- Corporate identity, branding and reputation
- Communication strategy and management
- Specific fields of corporate communication; employee communication, change communication, media relations, social media, crisis communication and corporate social responsibility
- Research and measurement
Further information
JSBE: Introduction lectures will be held both in English and in Finnish. Rest of the lectures in English. Student can choose to take the exam either in English or in Finnish.
At the Open University lectures in Finnish, some modes of study also available in English
Literature:
| ISBN-number | Author, year of publication, title, publisher |
|---|---|
| 9781473953697 | Cornelissen, J. 2017. Corporate Communication. A Guide to Theory and Practice. 5th edition. Sage Publications Ltd. |
Assessment criteria
Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.