IMCS1016 Semiotics of Culture and Media (5 cr)
Learning outcomes
On completion of this course, the student will be able to
- describe and criticize main approaches to semiotics and their concepts
- perceive and analyze differences in semiotic processes in different cultures and societies
- analyze marketing and public relation strategies critically
- apply semiotics in marketing.
Study methods
Lecture course, group work
Content
Semiotics as the study of signs offers valuable tools to analyze representations and to scrutinize communication processes in an array of settings. This course introduces the students to sign conceptions and traditions of semiotics and multimodality. It specifically focuses on the semiotics of consumption and critically analyzes marketing and public relation strategies in different cultural contexts from a semiotic point of view.
Further information
Timing: 1st year
Literature:
| ISBN-number | Author, year of publication, title, publisher |
|---|---|
| Selected articles and chapters from a.o.: | |
| Beasly, Ron & Marcel Danesi: Persuasive Signs. The Semiotics of Advertising. 2002. | |
| Chandler, Daniel: Semiotics. The Basics. 2007. | |
| Hestbaek Anderesen, Thomas et al (eds.): Social Semiotics. Key Figures, New Directions. 2015. | |
| Oswald, Laura: Creating Value. The Theory and Practice of Marketing Semiotics Research. 2015. |
Assessment criteria
Project work, learning portfolio