YMAS2150 Strategic Marketing in Retail (6 op)
Osaamistavoitteet
On successful completion of the course, students will be able to:
- analyze and interpret the development and recent trends of retailing in international context
- examine retail business environment
- understand and execute retail marketing strategies
- analyse different retail business models (incl. traditional and e-commerce)
- analyse and interpret recent trends in consumer behavior in retailing
Suoritustavat
Contact teaching course, spring semester, 4th period. The study methods of the contact teaching course are specified in the study program annually.
厂颈蝉盲濒迟枚
- structure and development of retail business
- retailing in international business environment
- marketing management in retailing
- retail business models
- consumer behavior in retail context
- retail concepts
- lectures of visiting experts
Oppimateriaalit
Set of research articles assigned by the lecturer.
Additional literature: Zentes, Joachim, Morschett, Dirk and Schramm-Klein, Hanna 2011. Strategic Retail Management: Text and International Cases. Springer.
Kirjallisuus
| ISBN-numero | Tekij盲, julkaisuvuosi, teoksen nimi, julkaisija |
|---|---|
| 978-3-658-10183-1 | Zentes, Joachim, Morschett, Dirk and Schramm-Klein, Hanna 2011. Strategic Retail Management: Text and International Cases. Springer. |
Arviointiperusteet
Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.
Esitietovaatimukset
Completed intermediary level studies in marketing