蘑菇直播

Osaamistavoitteet

On successful completion of the course, students will be able to:
- recognise and explain the core concepts and theories in brand management
- identify links between brand meaning and brand strategy
- apply brand strategies in various branding objectives

Suoritustavat

Contact teaching course: Autumn 2.period. The study methods of the contact teaching course are specified in the study program annually.

厂颈蝉盲濒迟枚

Emotions, cognition and brands
Symbolic and cultural meanings of brands
Brand strategies
Brand equity
Brand performance

Oppimateriaalit

Rosenbaum-Elliott, R., Percy, L. & Pervan, S. 2011. Strategic Brand Management. Oxford University Press.
Keller, K.L. 2008. Strategic Brand Management. Building, Measuring, and Managing Brand Equity. 3rd ed. Pearson

Kirjallisuus

Arviointiperusteet

Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.

Esitietovaatimukset

Intermediate studies in marketing.