CEMS2160 Sustainable Consumption and Marketing (5 op)
Osaamistavoitteet
On the successful completion of the course, students will be able to:
鈥� define and explain marketing, sustainability and sustainable marketing concepts and understand the relationship between these concepts;
鈥� analyze and explain strategic and operative level sustainable marketing decisions related to advertising, products and services, digital issues, brands and marketing communication;
鈥� describe and analyze models of consumer behavior within the framework of sustainable consumerism and understand the crucial role of the consumer;
鈥� identify the role and importance of sustainability in b-to-b-marketing and along the supply chain.
Suoritustavat
Contact teaching course, Spring semester, 3rd period. The study methods of the contact teaching course are specified in the study program annually.
厂颈蝉盲濒迟枚
The course aims to provide a comprehensive framework for understanding how sustainability issues can be an essential part of marketing strategy. Special attention is given to the areas of sustainable management and consumer behavior.
Oppimateriaalit
Assigned by the lecturers
Arviointiperusteet
Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.