YMAA2140 International Marketing (5 op)
Osaamistavoitteet
On successful completion of the course, students will be able to:
Develop insights into how differences in global economic, cultural, social, political, and legal environments can affect marketing decisions.
Discover sources of information for exploring and evaluating international markets.
Identify and analyse opportunities within global marketing environments.
Develop strategic thinking in the complex and dynamic business context faced by the contemporary global marketing executives and managers.
Develop knowledge and skills to analyse cross-cultural variables and their impact on international marketing.
Develop knowledge and skills to designing, implementing and coordinating international marketing programme
Suoritustavat
JSBE: Contact teaching course. The stydy methods of the contact teaching course are specified in the study program annually.
Avoin yliopisto: kontaktiopetuskurssi, verkkokurssi, kirjatentti tai kirjallinen teht盲v盲 (tarjotaan v盲hint盲盲n joku n盲ist盲, suoritustavat tarkennetaan vuosittaisessa opetusohjelmassa).
厂颈蝉盲濒迟枚
International marketing environment
Sources of international marketing data
Internationalization process
Market entry strategies
Designing, implementing and coordinating an international marketing programme
Oppimateriaalit
Additional reading may be assigned to supplement text readings.
Kirjallisuus
| ISBN-numero | Tekij盲, julkaisuvuosi, teoksen nimi, julkaisija |
|---|---|
| 978-1-4080-0923-9 | Czinkota, M.R., Ronkainen I.A. & Zvobgo, G. 2011. International Marketing. Cengage Learning EMEA. |
| 978-0-273-72622-7 | Hollensen, S. 2011. Global marketing: a decision-oriented approach. Financial Times Prentice Hall. |
Arviointiperusteet
Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.
Esitietovaatimukset
Basic Business Studies.