YTTP2120 Introduction to Marketing (5 op)

Arvosteluasteikko
0-5
Opetuskieli/-kielet
englanti
痴补蝉迟耻耻丑别苍办颈濒枚(迟)
Kimmo Alajoutsij盲rvi, Heikki Karjaluoto, Outi Uusitalo

Osaamistavoitteet

On successful completion of the course, students will be able to:
鈥� name and recognise key marketing concepts and discipline areas
鈥� identify and define the basic elements of the marketing mix
鈥� explain buyer behaviour in consumer and business markets
鈥� identify and explain business development options
鈥� apply the concepts and theories in phenomena of practical business

Suoritustavat

Contact teaching course, Spring semester, 4th period. The study methods of the contact teaching course are specified in the study program annually.

厂颈蝉盲濒迟枚

鈥� Concepts that underlie the discipline of marketing
鈥� Marketing mix and decision areas
鈥� Marketing and its environment
鈥� Sustainable marketing
鈥� Basic marketing strategies and tactics applied in business cases

尝颈蝉盲迟颈别诲辞迟

Other materials informed by the lecturer.

Kirjallisuus

ISBN-numero Tekij盲, julkaisuvuosi, teoksen nimi, julkaisija
9781292146508 Gary Armstrong, Philip Kotler, Marc Oliver Opresnik, 2016, Marketing: An Introduction, Global Edition, 13/E (my枚s e-kirjana saatavilla)
9781473713239 Iacobucci, D., 2015, Marketing Management, Cengage learning. (available also as e-book)

Arviointiperusteet

Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.