EKIA465 The Language of Advertising (5 op)
Osaamistavoitteet
After completing the course the students will be able to
鈥lassify different forms of offline and online advertisements
鈥dentify the discourse structure and communicative functions and of advertisements
鈥nalyse advertising strategies from a linguistic perspective
鈥pply different tools for linguistic analysis
鈥ntegrate multimodal approaches in the study of advertisements
鈥nderstand and explain how language is used in persuasive messages.
Suoritustavat
Contact teaching, pair and group work, home assignments, student presentations
厂颈蝉盲濒迟枚
The course provides an introduction into advertising discourse. By analyzing the different features of advertising messages, the students will become aware of the use of linguistic and multimodal resources in marketing communication.
尝颈蝉盲迟颈别诲辞迟
Target group: Second and third year students
Students may be absent from no more than two classes.
Oppimateriaalit
The study materials will be available in Moodle. Further readings will be announced in the course.
Arviointiperusteet
Based on participation in class, home assignments and a course paper.
Esitietovaatimukset
EKIP404 Discourse and Literacy (recommended, not obligatory)