IMCS1016 Semiotics of Culture and Media (5 op)
Osaamistavoitteet
On completion of this course, the student will be able to
- describe and criticize main approaches to semiotics and their concepts
- perceive and analyze differences in semiotic processes in different cultures and societies
- analyze marketing and public relation strategies critically
- apply semiotics in marketing.
Suoritustavat
Lecture course, group work
厂颈蝉盲濒迟枚
Semiotics as the study of signs offers valuable tools to analyze representations and to scrutinize communication processes in an array of settings. This course introduces the students to sign conceptions and traditions of semiotics and multimodality. It specifically focuses on the semiotics of consumption and critically analyzes marketing and public relation strategies in different cultural contexts from a semiotic point of view.
尝颈蝉盲迟颈别诲辞迟
Timing: 1st year
Kirjallisuus
| ISBN-numero | Tekij盲, julkaisuvuosi, teoksen nimi, julkaisija |
|---|---|
| Selected articles and chapters from a.o.: | |
| Beasly, Ron & Marcel Danesi: Persuasive Signs. The Semiotics of Advertising. 2002. | |
| Chandler, Daniel: Semiotics. The Basics. 2007. | |
| Hestbaek Anderesen, Thomas et al (eds.): Social Semiotics. Key Figures, New Directions. 2015. | |
| Oswald, Laura: Creating Value. The Theory and Practice of Marketing Semiotics Research. 2015. |
Arviointiperusteet
Project work, learning portfolio